September 25 2015

Emirates NBD Turns Advertising Billboards into School Bags for SOS Children

As a part of its “Passion for giving” and “Green with pride” programmes, Emirates NBD introduced a new initiative to upcycle PVC advertising billboards into functional school bags for underprivileged children. The first recipient, SOS Children’s Villages Lebanon, received over a 1,000 one-of-a-kind colorful satchels distributed to children right in time for the new school year.

As a part of its “Passion for giving” sustainability programme, the leading bank of the region, Emirates NBD, collaborated with SOS Children’s Villages to donate school supplies to vulnerable children. Right on time for the new school year, Emirates NBD distributed over a thousand of colorful school bags and pencil cases to underprivileged children in SOS Children’s Villages Lebanon programme.

The new green initiative recycles PVC advertising billboards into sturdy school supplies, which are both durable and safe for children. The well-thought sustainability campaign helps to support three important causes at once: recycle advertising billboards, support education of children in crisis, and provide employment to women in need, giving them an opportunity to learn a new skill and support themselves.

The programme will be carried out on a regular basis helping to strengthen the links between the bank and SOS Children’s Villages’ initiatives in the region.

Nicole Nassar, managing director of SOS Children’s Villages Gulf Area Office, said: “We appreciate the opportunity to work with such a large business like Emirates NBD. Not only it helps us to support children’s education, it also sets a benchmark for other large corporations to get involved and develop their corporate citizenship programmes. We hope that this partnership will be productive and long-lasting, setting an example of sustainable corporate involvement in local social causes.”

To learn more about the first accomplishments of the programme, please visit: